“It is a tremendous honor to have one of our first non-carbonated offerings receive a gold medal in the energy category,” says John Lennon, XYIENCE’s president. “I’d like to extend a special congratulations to our marketing team and to Susan Curry, XYIENCE’s vice president of operations. Susan and our partner Allen Flavors did an exceptional job in developing the beverage’s flavor. Their effort is why XYIENCE continues to lead the category on flavor.”
Xenergy + Tea is a part of the Xenergy + line that also includes Xenergy + Hydration and Xenergy + Lemonade. The new Xenergy + line offers the first non-carbonated beverages from XYIENCE, the official energy drink of the UFC. Available in two popular flavors, Raspberry Acai and Honey Ginseng, Xenergy + Tea offers lovers of black and green tea savory options. Using only natural flavors and colors, the beverage is sugar-free, zero calories and has the same proven functional ingredients as original Xenergy Energy (http://www.xyience.com/index.cfm?fa=products.beverages). Xenergy + Tea offers 10 mg of caffeine per ounce, which is slightly less than XYIENCE’s Xenergy that has 11 mg of caffeine per ounce.
Consumer activation programs supporting the rollout of XYIENCE’s three new non-carbonated beverages, Xenergy + Hydration, Xenergy + Tea and Xenergy + Lemonade includes a mobile sampling initiative, Power to Win Tour. The tour that’s currently in progress visits six of XYIENCE’s top tier U.S. markets and three markets in Canada. More than a dozen sampling events are held weekly at convenience stores like Circle K, Loaf N’ Jug and Quik Trip, summer festivals and fitness events. The program is succeeding in gaining consumer trial and increasing brand loyalty among existing XYIENCE consumers.